Ever since I was a little girl, I loved writing stories and creating magazines. When I was 12 years old, I wrote my first article titled ‘How to Pick the Perfect Pair of Shoes’, which was inspired by the 2003 rom-com ‘How to Lose a Guy in 10 days’.

I think I might have peaked at that point.

Fast-forward a few years and I found myself studying English Language, Literacy and Communications at The University of Manchester where I achieved a 2.1 BA (Hons). Since then I’ve carved a career out of all things words and content for almost a decade.

From creating editorial-style marketing publications, project managing large-scale creative campaigns and writing newsworthy articles for 40,000+ students, to turning complex information into bite-size content for one of the largest campus developments in the country and crafting the internal communications for one of the UK’s biggest online travel agents, my content and communications experience varies greatly.

I’m a big fan of stringing words together to tell a good story in an engaging and imaginative way, and making my readers feel a mixture of intrigue, excitement and wanting more. I’ve developed content strategies to boost brand engagement, increased employee engagement which drove change and influenced behaviour, and I’ve always, always championed for open and authentic communications with creativity, purpose and community at its core.

Whenever I’m not working, you’ll find me obsessing over my next travel plans. I’ve been fortunate enough to visit 25 countries from across Europe, North America and the Middle East. My future travel dreams include eating my way around all of the authentic street-food in Thailand, Vietnam & Cambodia, getting under the skin of Sri Lanka, dancing the night away in Colombia and seeing wild elephants in Botswana. 

Over the past 30+ years, I’ve been on a personal journey to learn more about my Romanian roots. I’ve spent my summers going beyond the tourist trail and exploring the small towns and hidden corners of the big cities, learning more about the traditions and picking plums to make homemade drinks, to discovering my love affair with the most mouth-watering dessert on this planet - deep fried cheese donuts with jam. With my insider-knowledge, I see myself as a bit of an expert to share the stories of modern-day Romania with the world.

But for now, you’ll find me writing - either at home, or away…